can creativity make you bleed? - rigg design prize 2022 winner
the blood donation campaign driven by the power of emotional response was on display at the Ian Potter Centre: NGV Australia.
for the exhibition, 7 agencies developed a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can shape who we are and the world we live in.
showing the power of design and creativity to spark real and meaningful change, not only to human perceptions, but also behaviour. our winning response tests the power of creativity to evoke emotion and motivate action. spotlighting the community’s need for blood donation, each campaign asset is designed to trigger an emotional response – anger, joy, fear, or disgust – that could prompt Australians to commit to giving blood.
