farmers union iced coffee
How do we get a younger audience to buy Farmers Union Iced Coffee over other brands of flavoured dairy drinks?
We create an interactive, mobile game that uses a phone's GPS data and clock to show reward them with hidden prizes near their current, physical location. These prizes appear in augmented reality in your phones camera for you to claim. Prizes include one off free products and extended subscriptions which can be redeemed or shared with friends and family through social media.