yoplait
We collaborated with JCDecaux and Starcom to find an engaging way to share the joy of Yoplait’s new Yoghurt Smoothie. Using facial recognition software, this Out-of-Home idea created a value exchange anchored in whether the passer by was happy or hangry, two very real category need states. Their attention was then rewarded with a voucher to redeem a Yoplait Yoghurt Smoothie of their choice nearby.