proactive: unleash your competitive side
Purchasing a Fitbit is always starts with a curiosity to know how much exercise one does in a normal day. It is only once people try the product that they develop a competitive nature towards achieving goals.
Unleash your competitive side allows Fitbit users to invite friends to join the elite community of Fitbit on a try before you buy basis. These invites are sent out digitally with personalised messages, taunting participants into a scavenger hunt like no other.
Once signed up, participants download the app and are given a Fitbit on loan for the event. All around the city are geo located stations where participants must successfully complete tasks with professional personal trainers.
The winner, taking home their own Fitbit and a years worth of courses with Australia's best PT's. All participants become winners though, leaving with a healthy competitive taste of the elite world of Fitbit.