proactive: mcdonald's create your taste
McDonald's Create Your Taste allows you to select from a range of ingredients to create a burger that is unique to you. It is for this reason that the ultimate McDonald's burger of your dreams does not exist until you create it.
Using existing technology, we use a QR code to direct the audience to the McDonald's Create Your Taste Website where they can build their own unique gourmet burgers to complete the image.