baby bunting
working for a brand with a history rooted in helping parents raise families, my role was to help integrate brand into a heavy retail calendar, while also exploring the use of AI in our creative executions to elevate the quality of work with little to no budgets.
growing private-label brands, 4baby and bilbi, was a key part of my role. i shaped distinct visual identities for each brand, following trends and seasonal shifts to ensure each new collection felt fresh and relevant. i led the art direction for new-season drops, working as the in-house producer, stylist and art director to bring campaigns and range imagery to life across retail, digital and social channels.